Question 2 - Plan

How effective is the combination of your main product and your ancillary tasks?

 

Explain the importance in advertising in being able to connect an audience to ancillary tasks and make them refer to a main product when seeing these products.

Types of advertising -

• Trailers in films
• YouTube
• Adverts
• Posters

Talk about how we researched into existing ancillary tasks and advertising methods (SHOW IMAGES OF THESE), and how the things that we have learnt from these were put into use in the planning of the ancillary tasks.

A common theme is good within a range of products. Helps to create a brand/association between the products.

 

THE POSTER

A poster is by far one of the most successful pieces of advertising. It shows, usually in a large format, features of the main task which helps to captivate the audience. (SHOW PROFESSIONAL EXAMPLES).

The stereotypes of a poster include: NAME THEM, EXPLAIN

We decided to use more/less of these stereotypes because…. Explain etc.

From audience research into these stereotypes, we decided that we would need one thing to be apparent across all our products… the band logo. Explain.

Our poster connects to our music video by…. song, photo, theme, etc.

To improve our poster… Quote audience research "image needs to be lighter" etc.

 

THE DIGIPAK

Next, we had to create a digipak for our video. This would consist of a cd front, back, and inside, with some of the stereotypes of a digipak. These stereotypes include… logo, image of artist or an album cover image, text on back (explain), and simple things e.g. barcode, other logos etc.

The stereotypes that we decided to use were… logo, album cover image, text on back (explain), and simple things e.g. barcode, other logos etc.

The digipak relates to the poster by… logo, images, fonts, themes, colours, etc.

The digipak relates to the main product by... images, theme. We chose to use photos of the Vikings rather than photos of the band to relate the digipak and the poster to the main task, and create an association between these products. Explain more...

 

OVERALL

The combination of all these tasks is very successful with many people from the audience research making comments such as ‘it works with the theme’, and ‘it all suits the video’. We are happy with these comments because…

We wanted to make sure there was a clear connection between these ancillary tasks because… it connects an audience to the products, it makes the brand stronger, and it allows a variety of ways for the product to be communicated.

 

We plan to present this question as a podcast discussion style video with the entire group using cues from the above plan. In the editing process of this podcast we will add in pictures from our coursework and other relative products to help demonstrate our ideas better.