Audience feedback on ancillary products

Since the last post we have made a few alterations in the designs of our ancillary products so today we decided to get some feedback from the target audience about them.

 

This is the latest version of our ancillary products and this is what we showed when retrieving our feedback.

The poster -                                                       The digipak -

 

We made sure to ask a variety of people within our target audience so we could get a range of responses towards our ancillary products.

 

The poster -

Most responses said that people liked the image used in the poster and thought that it suited the genre of the music (rock and roll) well. They also said that they liked the layout of the poster and that the simple design looked professional and cool. It was also said that the use of social media advertising was good as it directly targets the younger audience of the product.

A common negative response that we got for the poster said that it looked a little dark and dull and that ideally it needed to be made lighter to look more appealing and eye-catching.

 

The digipak -

Many of the responses for our digipak said that overall they liked the design and layout, especially the use of a shield for the background of the jewel case. Responses also said that they liked the use of fonts in the designs and they also liked the fact that we the bands logo and also showed recognition to the re-enactment group that was used in the production of the music video. It was also said that there was suitable imagery used throughout the digipak design and that it suited the genre of the music video well. Some responses also said that they liked the idea that the front cover and the back cover were one continuous image, rather than having two separate images for each.

A criticism of our digipak design was that in some places it looked a bit 'busy' and that we should consider removing some logos or fonts to create more space within the design.

 

 

In general, most of the responses towards our ancillary products were good and people mostly said that they liked the designs and thought they were simple, yet professional. There were a few criticisms but we can use these to help improve our designs before deciding upon our final products.