1925 - Bessie Smith - St. Louis Blues
This is one of the very first music videos and was first shown in theatres in 1925 and is filmed completely in black and white. The video solely features the musicians playing their instruments, like someone is just recording the song being played live. As we can see, music videos have changed a lot since the 1920s.
1956 - Tony Bennett - Stranger in Paradise
This music video was filmed in Hyde Park, London and was the first music video to be broadcast on TV stations across the UK and the USA - this would then lead to the creation of TV stations specifically designed to broadcast music, e.g, MTV and Top of the Pops.
This music video was filmed in Hyde Park, London and was the first music video to be broadcast on TV stations across the UK and the USA - this would then lead to the creation of TV stations specifically designed to broadcast music, e.g, MTV and Top of the Pops.
1964 - The Beatles - A Hard Day's Night
This is one of the first music videos to feature a narrative, still being filmed in black and white. This song is also iconic because it features in a film, as well as a music video and is one of the main influences on the creating process of other music videos to come.
1967 - The Beatles - Penny Lane
The Beatles started changing the ideas of music video production with their next video. They started using the codes and conventions of videos that are used by big modern post-production companies nowadays. Some of these techniques included dramatic lighting, unusual camera angles and rhythmic editing.
1970 - The Jackson Five - I Want You Back
The 1970's saw the music video scene change with more emphasis being put on just the artist singing. This lead to the develop of the 'cross-cutting' technique in which the music video will cut between shots of the artist singing and a complementary narrative.
This music video started off the idea of self-produced music videos, beginning the genre of the 'experimental' music video genre.
1980 - Queen - Bohemian Rhapsody
This year started a whole new style for the music video, as well as the introduction of the TV show 'Top of the Pops' - which would promote an artist's music and create a competition between them for the best song.
1981 - The Buggles - Video Killed the Radio Star
In 1981 it was the introduction
of MTV and the first video aired was 'Video Killed the Radio Star, it was a real break-through in the evolution of music videos and as
you can see it was a very high-budget video in which we can see more development
in editing such as 'over-laying'. MTV was responsible for the success
of artists, like Madonna, as it played a central role in their marketing.
1982 - Michael Jackson - Thriller
This music video began the idea of having a storyline music video that follows a narrative, almost like a mini movie. The video contains sophisticated visuals, taking the music video production industry to a whole new level. From then on music videos were seen as big promotional techniques and were beginning to be made with very big budgets.
1985 - A'ha - Take On Me
This comic book/live-action combination is known as 'rotoscoping' and meant the music video took 16 weeks to complete. Because of this unique-styled music video this got the artist a lot of promotion for their work, showing that technology like MTV and Top of the Pops was important for advertising new music in the 20th Century.
2012 - Emeli Sandé - Next to Me
Most enthusiasts often like the aesthetic appeal of music videos. Many modern artists feel the need to create aesthetically pleasing music videos to show case their songs.
2013 - Iggy Azalea - Work
In the current music video era that we live in today the adoption of the 'sex appeal' of female artists has monopolised the music industry, as these methods tend to get more attention from viewers and so makes the artist more money.
No comments:
Post a Comment