Consumption of Music Video

Before the big developments in technology, people in the 1940s would use vinyl (also known as PVC) to play music on a turntable. This format of playing music is becoming increasingly popular with younger generations nowadays.

In 1964 the cassette tape was created to allow people to play music whenever they wanted. Although this isn't necessarily about viewing and sharing music video, this was a big step in the consumption of music.

 

In 1981 the TV station MTV was created, allowing bands to share their music across TV stations in the UK and USA. By the 1990s, MTV were playing a combination of pop-friendly hard rock acts, chart-topping metal and rock acts, like Metallica. With its rapidly increasing popularity, MTV was the perfect place for bands to promote their music, as well as bringing around the idea of the music video.

 

In 1982 the compact disc (CD) was created, allowing audiences to listen to music in different formats.
 

In 1990 MTV was the only way for people to consume music video. Most people were influenced by what music to listen to as MTV was a main place for suggestions of 'popular' music.

 

In 2004 iTunes was created as a music sharing platform for artists. This online service allowed users to buy music and film, as well as giving them the opportunity to view music video. Any product purchased would then be made available for consumers to put onto their portable devices, typically the iPod which was created by Apple in 2001.

 

In 2006 Youtube was created. It is an online program in which users are able to share music videos, and more or less any media, with each other. This is now the main way that audiences consume music video.